Client: Mäurer & Wirtz GmbH & Co KG
Major German manufacturer of fragrance and care products
Our MTI consultants supported a major German manufacturer of fragrance and care products, Mäurer & Wirtz, with a comprehensive cultural change to strengthen its international competitiveness and actively involve employees in decision-making processes. In close cooperation, we developed a three-stage change concept based on value-based management guidelines, targeted leadership development and a broad anchoring of the new corporate culture.
Particular attention was paid to promoting personal responsibility, cross-divisional collaboration and value-oriented leadership. Sustainable success was ensured through clear fields of action, practical workshops and a creative transformation project.
The project was awarded the European Training Prize (BDVT) for this innovative approach. The successful implementation shows how systematic cultural change strengthens employee loyalty, innovative power and market position in the long term.
Find out more in our case study: German