Maren Ehlers
Assistant to the Management Board
Phone: +49 4262 93 12 - 0
maren.ehlers@mwteam.com
The world of customer service and sales is currently experiencing a quiet but profound revolution. The driver? Artificial intelligence (AI) - and a changed understanding of knowledge: dynamic, available depending on the situation and intelligently curated. But with new opportunities come new challenges
Today's customers expect more - not at some point, but immediately. And anyone with responsibility in field sales or service feels this every day. Because the playing field has changed: Customers are networked, impatient and demanding. Your own team is decentralized, hybrid and often overloaded.
Good communication is not an optional extra - it is a must. Especially in customer service. Here, it decides on a daily basis whether customers hang up satisfied or inwardly quit.
Opportunities, risks - and how generations react differently In a time when speed and efficiency in communication are becoming increasingly important, many companies are turning to automated solutions in customer service. Chatbots, automated mailing systems and AI-based assistants are now taking on tasks that used to be performed exclusively by humans.
Inspiring customers instead of just satisfying them - inspiring customers with clever expectation management in the generation mix is often easier said than done. Especially when expectations differ greatly - as is often the case today.
A well-designed customer journey offers clear advantages: it not only strengthens customer loyalty, but also creates transparency about customer needs and optimizes the interaction of your sales, service and marketing activities.