Customer: Internationally active logistics company
An international logistics company was faced with the challenge of realigning its global sales strategy in a changing market environment. The aim was to establish standardized sales processes, strengthen sales management and promote active sales in the long term.
We developed and supported a comprehensive roll-out process that was implemented in over 40 countries within nine months - with more than 100 training sessions and workshops in ten languages.
The program was supplemented by tailor-made e-learning in nine language versions as well as intensive training for managers and sales teams. The international implementation was carried out in close cooperation with Sales, HR and MTI Consultants.
All measures were accompanied by a systematic evaluation concept - including feedback forms, trainer reports, telephone surveys and defined KPIs for sales development and tracking times in the stores - in order to make the impact and sustainability of the program measurable.